~ Finkeda will bolster efforts to bring financial innovation and convenience to tier 2, tier 3 and tier 4 cities
New Delhi- 08, April, 2025: Finkeda, a leading digital banking and fintech solutions company announces its association with Gujarat Titans. Finkeda, also known as Ikeda, brings their financial expertise under this strategic partnership with Gujarat Titans, who has a proven streak in the high-octane cricket league. This adds to the vision of the Gujarat Titans in ensuring an all-round seamless experience to its growing global fan base.
The partnership is part of Gujarat Titans’ efforts to ramp up fan engagement initiatives with ease of access in mind. As an official partner, Finkeda will bolster efforts to bring financial innovation and convenience to tier 2, tier 3 and tier 4 cities. In reaching out to a wider audience through their association with Gujarat Titans, Finkeda aims to create greater awareness about their innovative digital banking solutions.
Colonel Arvinder Singh, COO of Gujarat Titans, said, “This association with Finkeda aligns with our larger goal of broadening avenues for seamless user experience. With their expertise in fintech and digital financial solutions, GT fans are up for some exciting new opportunities to know finances better. We are hopeful that this will add up to an enriching overall experience combined with the excitement of play.”
Mr. Manish Kumar Goyal, Chairman and Managing Director at Finkeda, said, “Gujarat Titans have shown the country and the world that it is possible to be a disruptor despite being new and competing with established players. It is a proud moment for all of us at Finkeda to be a sponsor of Gujarat Titans, a team that has created such a huge impact in such little time. We share their passion and motivation to win and believe that every individual and business, regardless of where they are located in India, deserve access to efficient and state-of-the-art fintech solutions.”
Since its inception in 2019, Finkeda has not only grown its user base, but has also expanded its operations to include digital payment solutions, cash withdrawal, Domestic Money Transfer, Aadhar Banking, Micro ATM, Utility Bill Payment, Travel and Insurance investments such as Mutual Funds, Non-convertible Debentures, P2P Lending, among others. Finkeda is a rapidly growing, one-stop destination for essential financial services and digital banking needs of urban as well as rural India.
Gujarat Titans’ growing popularity in the league is expected to give an increased visibility to Finkeda, which will bring it closer to its goal of educating consumers in far reaches of the country regarding the benefits of cutting-edge fintech services. This association is likely to help Finkeda penetrate previously untapped markets and drive greater levels of engagement with its target audience.